Ok I grant you this: Intimacy is a personal feeling, Social Media Intimacy in marketing, is a slightly foreign concept. Some have even told me they think it is almost an oxymoron, that people run from intimacy online. Here is why they are wrong, especially in restaurant marketing. First why intimacy in social media is crucial to [...]
Marketing via social media can fall victim to the anonymity of the internet, but remember this is Social Media. That ‘social’ word implies interaction between humans, even if that interaction has computers, ipads, or smartphones in between the humans. Too often people allot time to social media marketing and have a routine that they go [...]
People often times think of the restaurant business as a business that profits from feeding people. They are wrong. The restaurant business, is not about feeding people. If it was about simply feeding people, all but the most simple restaurants would fail, and fail in short order. The restaurant business is alive and well for [...]