I am here sitting at the bar at Evenfall at 10:38pm as a very busy Saturday night is winding down, writing this for you, and I truly mean for you. This is the connection that you and I share, it is modern and high tech for sure, but it is real and I appreciate every second that you read this. You are a valuable part of my sphere, and my hope for interaction with you specifically; is genuine and open ended. I want to help you use social media and other tools to market your restaurant, because I believe they are the most powerful and valuable means to achieve your goal of increased business today.
Today’s advice is to take the kind of tone and approach I just used in the preceding paragraph to reach out to your audience in a human and humble way. One of the most powerful ‘arguments’ you can make to your audience is one that they identify with. So what the hell does that mean? Well, for example, Mothers identify with stories about childbirth, its easy to see what I mean right?
So how does this work for restaurants trying to have people identify with them? There are a few was to go about it, but in all of them you need to make it simple, come across in a human caring way, and have your audience feel comfortable with your message. More specifically, a restaurant that has a private room for events could create content about bridal showers as spring approached and holiday parties as the end of the year came into view. People who are planning such events will identify with those messages almost certainly. It can also be as simple as posting a picture of a ridiculously delicious burger and the caption ‘mmmmm’ that someone can identify with.
It is quite easy for restaurants in that regard, imagine trying to get people to identify with corporate networking gear or something equally as inane. Just remember, keep it simple, human, and comfortable. That is what I do with great success for my clients at GuestFeed, so I know it works.
