Social Media and Hospitality Spiro Pappadopoulos
Author Archive
Jet Set Sounds – About
I also write for other industry leading clients, whose dedication and success need to be put into words. I highly recommend these guys to anyone in the market for best of breed DJ services: JetSet Sounds is the product of a unique collaboration between a collection of Boston’s pre-eminent Club DJs. Combined they have thrilled crowds at [...]
You are the Star, give out autographs…
Social media marketing for restaurants is what I write about, and often times I get inspiration from GuestFeed clients that I work with on a daily basis. Often if the owners/managers are attempting to use social media to market their restaurants they are doing so ‘As the Restaurant’. In other words, it is as if [...]
Beneath the Buzzwords
Swamped by catchy phrases as you read about social media like me? Lets get past them for a moment. Sure they sound cool: Optimization, Metrics, Communitization, Social Graph etc etc etc but does that help you or just make it seem more complicated? There are brilliant minds like Chris Brogan who lay out ideas that [...]
Why so complicated, politics?
I also like to write for people, who happen to be politicians, whose beliefs I support: Why Enrique Matos Deserves Your Vote November 2nd Candidate for Massachusetts State Representative from Essex County’s 16th District, Enrique Matos believes change has to begin with sound fiscal policies intended to bring Lawrence economic strength and stability. Enrique’s agenda [...]
Make your presence: Simple, Human, Comfortable
I am here sitting at the bar at Evenfall at 10:38pm as a very busy Saturday night is winding down, writing this for you, and I truly mean for you. This is the connection that you and I share, it is modern and high tech for sure, but it is real and I appreciate every second [...]
Perfect Is Boring: Be Real, Be Open, Be Yourself.
I was talking to a customer last night, and they asked me what I thought the reason was that my social media presence works so well for business. After they admitted that they were there because of some content I had shared that day, I started to explain and figure I would share it with [...]
What I Do: A Social Restaurant Case Study
I believe in what we do at GuestFeed and for good reason. But I can tell you why you should do it until you get sick of me, or I could show you what can be done, and how it makes a difference. So here is a recent (today) example that I can share with [...]
Simple Social Media Success for Restaurants
If you are interested in social media marketing your business, whether because you believe that traditional media is not a value anymore or because you want to supplement it, let me help you. I have suffered so that you may succeed, I have read piles of voodoo theory posts on the topic, but it comes [...]
Social Media Intimacy & Restaurant Marketing
Ok I grant you this: Intimacy is a personal feeling, Social Media Intimacy in marketing, is a slightly foreign concept. Some have even told me they think it is almost an oxymoron, that people run from intimacy online. Here is why they are wrong, especially in restaurant marketing. First why intimacy in social media is crucial to [...]
The Personal Touch in Social Media Marketing
Marketing via social media can fall victim to the anonymity of the internet, but remember this is Social Media. That ‘social’ word implies interaction between humans, even if that interaction has computers, ipads, or smartphones in between the humans. Too often people allot time to social media marketing and have a routine that they go [...]
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Spiro’s Restaurant Blog
- Early Week Holiday Party Menu
I wanted to offer an affordable party menu on Monday and Tuesdays in December with an easy to anticipate cost for those planning a holiday gathering. This is what we came up with: The Menu If you would like to talk to me about this menu or other options, please call 978.521.7550 and select #2 for […]
- Evenfall at Smith Mercedes Grand Opening Party
Most of you have driven by Smith Mercedes for the better part of your lives, some of you may have had the pleasure to buy a car from John Smith and get the rare experience of buying a car from a non-corporate dealership. That would mean you may run across Ellen Smith in the showroom, […]