Social Media and Hospitality Spiro Pappadopoulos

If you are interested in social media marketing your business, whether because you believe that traditional media is not a value anymore or because you want to supplement it, let me help you. I have suffered so that you may succeed, I have read piles of voodoo theory posts on the topic, but it comes down to your audience identifying with your core beliefs and the value you offer them. To do this, above all else, do the following three things:

1. Tell us why you are special, and what beliefs you have that led you to do what you do.
2. Earn expert status in your field by doing #1 with an equal mix of sharing what other experts are writing, thinking, and doing. You can’t just talk about yourself.
3. Do this daily while understanding that you are talking to a lot of real people all at once and one at a time.

Yes that is simple, and by doing just that you will reap much of the value social media has to offer.

Each of these things can be elaborated to the 100th degree, you can ‘Tell Us’ in #1 by writing consistent blog entries, and by creating HD video of your kitchen creating food, and by taking photos that inspire customers to come eat, by distributing them on a set schedule via twitter/facebook/foursquare, and by delivering it all together with rich email marketing to your proven customers.

It takes time and a genuine commitment to always keep up the flow of content creation/distribution, to keep the story going. That is why I created GuestFeed a service that does all this for restaurants. Not because you can’t do all the things I wrote about above, but because I have run restaurants for my entire adult life and I know if you can get something done very very well for a very fair price, you do it. In this business you have the daily operation to keep your eye on, employees to monitor, new ideas to construct. So if you want a service that delivers everything I listed above for less than the price of a small print ad every month, check us out. If you are going to go it alone, I will be here writing for you, with my ideas and experience so be sure to check back and contact me if you like.