Social Media and Hospitality Spiro Pappadopoulos

I was talking to a customer last night, and they asked me what I thought the reason was that my social media presence works so well for business. After they admitted that they were there because of some content I had shared that day, I started to explain and figure I would share it with you too today…

True breakthrough success is not about the latest distribution software, the best analytics provider, or any other technological gadgetry. Though I love using such things.

It is about creating unique and compelling content that speaks to the individuals in your circle. Content that allows them to identify in a human way with what you are doing, and allows them to decide that under your roof is where the best stuff happens.

For restaurants, it’s a mixture of professional and amateur photos, ‘reality’ videos shot during business, reminder posts about specials and events, participating in interaction with guests and employees, writing quick blog posts about dishes/philosophy/ingredients/cocktails, and sharing it all in email newsletters, its about a multi-faceted broadcast of your restaurant ecosystem.

You are amazing at what you do, Be Real, Be Open, Be Yourself.

That is the foundation for what I do to promote my businesses, and the Mantra for how we promote the amazing businesses we represent at GuestFeed. Our clients are small businesses that are very good at what they do, who want their online presence to be as good as their brick and mortar one is. They are consistently pursuing the top of their market and recognize that a lackluster presence in social media is unacceptable to that goal. For less than a quarter page magazine print ad, GuestFeed delivers just that, every month.

Social Media for Hospitality, it’s what I do.